We worked closely with snappichappi to establish a design with the colour and fun to appeal to children, whilst still clearly stating the benefits for the parents, as they would ultimately make the purchase. We proposed the idea of amending the design on the wrist bands themselves, as well as the packaging, to make wearing and using the product more appealing to children even after purchase, encourage repeat business.

We also helped to roll out their new branding approach across a variety of stationary. The aim was to stay true to the more medicinal feel of the original adult product, but introduce a bit of personality - the snappichappi mosquito became a mascot.