The
Process
The style of the HTBADA brand is fun, and simple. With the logo and graphics being used in small spaces, such as episode artwork, it needed to be clear and easy to read. The bright orange colour was introduced to help the podcast stand out in searches, and the graphics included in the social media and websites plays on microphones, wires, cables and the process of making a podcast.
The branding was rolled out on podcast websites such as iTunes, on social media platforms, and on their own website, together making a clear and strong personality for the up-and-coming podcast.